Consumers demand more bargains, but apparently the all year round sales have left us disenchanted with discounts. Marketing Magazine has reported that almost two-thirds of UK consumers have lost interest in the January sales – the traditional season for a bargain. The economic climate and growth of online sales demands more competition on the high street but with prices being dropped all year round, it seems retailers need to rethink their strategy. Loyalty cards have grown enormously and with technology pushing on, it’s time for something new.
Audi has launched the world’s first interactive YouTube driving video, or has it? The technology’s certainly there, following in the footsteps of videos such as the popular Tipp-Ex advert, but the idea is missing. Many are quick to jump on the latest technology bandwagon but it seems it has forgotten the basics; why is Audi doing it, who is it doing it for and what is it doing? The latter is especially relevant as the videos seems to lack purpose and for an interactive video it isn’t very engaging.
Sony: Another bad day for electronics giant
Once again, Sony has hit the news with another security breach. Hackers have stolen the private details of more than a million users of Sony’s online movie and gaming site, calling their reputation into question.
But will the latest security fail stop you from using and trusting Sony?
My Blackberry is Not Working
Classic humour for the over fifties starring Ronnie Corbett and Harry Enfield.
It’s a sad day. the Sony Walkman is to be no more. I remember my first Walkman. It was red and I used it to listen to my homemade tape - side A was Kylie, side B was Jason…
