“I was wondering what that ‘P’ symbol was for?”
Well if you had the same confusion don’t worry, you’re not alone. According to a Populus research survey, it seems 90% of British adults don’t recognise what it is either.
Turns out that the product placement P logo should go before and after every TV show that involves any form of promoted product placement. Back in February, a Nescafe coffee machine became the first item to be promoted through product placement on British television when it appeared on ITV’s This Morning.
A ‘major’ TV campaign was apparently run to raise awareness of the logo. But perhaps you have to watch daytime TV to have caught it – the fact that 9% of those surveyed correctly identified what the logo is/means, shows that the campaign was definitely money well spent…
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