As public anger builds over new phone hacking allegations at the News of the World, what’s to become of the popular tabloid? It seems no one really minded when it was only celebrities or politicians being hacked, but when it comes to victims of crime and very high profile, headline hitting crime, the public outcry has been huge.

So much so that motor giant Ford has pulled its advertising from the Sunday rag (but not all News International publications). A statement released by Ford said:

“Ford is a company which cares about the standards of behaviour of its own people and those it deals with externally. We are awaiting an outcome from the News of the World investigation and expect a speedy and decisive response. Pending this response we will be using alternative media within and outside News International Group instead of placing Ford advertising in the News of the World.”

T-Mobile, Currys and PC World has also suggested it may do the same (according to The Telegraph).

And as headlines today reveal that bereaved victims of the 7/7 London bombings have also allegedly been targeted, how long will it be before other big brands join Ford, taking advertising spend elsewhere.