Magnum recently released an advergame called ‘Pleasure Hunt’ as part of its new global campaign to launch the new Magnum Temptation Hazelnut ice cream.

In the game the player is a a beautiful woman hunting for bonbons (the key ingredient in the new ice cream). The aim of the game is to collect as many bonbons as you can whilst running, jumping, flying and driving through 20 well known websites.

With so much online content, it’s difficult to get stand out and that’s where recommendations come into play. Pleasure Hunt is a something that will be shared virally and no doubt will appear across all social network sites as you challenge a friend and share your result.

It’s a great concept and we’re impressed by how in-depth this interactive game is, as well as its great use of brand integration.