And how nice to see so many people supporting the happy couple throughout the country and around the world. But as the nation was gripped by wedding fever, did marketers make the most of opportunity? T-Mobile clearly did, with its own Royal wedding viral achieving almost 19 million hits on You Tube alone, but who else jumped on the opportunity?
JJ is a marketing communications agency that believes ideas are the most potent force for business to survive and create value.
But, whilst anyone can have an idea, not all ideas create value.
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