“Segmenting the godless: an unbelievably brilliant idea”
It’s the time of year when marketing experts set out their predictions for the year ahead and this one, taken from Helen Edwards on Branding: Snakes and Ladders, caused a wry smile.
Atheist
Former DDB planner David Bonney believes that millions feel oppressed by religion and would like to express their dissent. So he’s created a street fashion brand called Atheist, to launch in February. The logo is a black hole. You can buy trainers with ‘Darwin loves’ imprinted on the soles.
Segmenting the godless: an unbelievably brilliant idea.
