jj, Death of the January sales

Death of the January sales

Consumers demand more bargains, but apparently the all year round sales have left us disenchanted with discounts. Marketing Magazine has reported that almost two-thirds of UK consumers have lost interest in the January sales – the traditional season for a bargain. The economic climate and growth of online sales demands more competition on the high street but with prices being dropped all year round, it seems retailers need to rethink their strategy. Loyalty cards have grown enormously and with technology pushing on, it’s time for something new.