Hyperlink: A link from one electronic location or file to another, typically activated by clicking on a highlighted word or image on the screen.

Originally used to  reference, it seems we’ve got carried away with hyperlinks. Just because you could link every word to another article or its meaning in Wikipedia, doesn’t mean you should. When the purpose is to create a piece of copy or a page that engages your reader - or that encourages them to explore your site further - why then do you send them off elsewhere? If you spend the whole time being sent to other pages via hyperlinks, then you’d be forgiven for forgetting what the piece you were originally reading was all about. It’s human nature to be curious, chances are people will click on them, so make sure you know why you’re using links and what you what you want to achieve with them.