Audi has launched the world’s first interactive YouTube driving video, or has it? The technology’s certainly there, following in the footsteps of videos such as the popular Tipp-Ex advert, but the idea is missing. Many are quick to jump on the latest technology bandwagon but it seems it has forgotten the basics; why is Audi doing it, who is it doing it for and what is it doing? The latter is especially relevant as the videos seems to lack purpose and for an interactive video it isn’t very engaging.
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jjmarketing posted this
