Animal Magic
It seems that if you’re naming and branding a travel payment card system, it has to be a random aquatic animal name. The latest system introduced in Merseyside for local transport has been named Walrus!
They say it’s a Beatles reference but how is that related to transport? Probably just a random animal picked out of a hat. We’ve had Oyster, so next thing you know we’ll see the animals moving into other sectors - maybe Dugong telecoms, Manatee Broadband, Sea Lion Mortgages, Polar Bear Credit Cards…. Actually, they sound good, let’s pitch them!
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jjmarketing posted this
